Efforts to Reduce Smoking Among College Students Essay

Smoking has been reduced over the past two decades, but â€Å"cigarette smoking among college students is of concern because the smoking prevalence among college students did not decrease as it did among the general population,† (Harrar et al. 121). This statement shows the significance of efforts to reduce smoking among college students. I believe college campuses would benefit from a â€Å"no-smoking policy†. This policy would serve to eliminate the harmful effects of smoking and second-hand smoke on campuses. If students and faculty are not permitted to smoke on campus, they will have to travel off campus to smoke. Therefore, if smoking on campus property is prohibited, smokers will be inconvenienced, so many students may quit or at least†¦show more content†¦Although this shows why people continue to smoke, I believe there is another aspect of using tobacco that is more important. This aspect is why people start to use tobacco products. Without motiv e to begin using tobacco, countless lives would be saved, and the addictive drug found in tobacco would not be an issue (Murphy-Hoefer, Alder, and Higbee 371). There are many reasons why people begin using tobacco products, and it has been shown that 88% of smokers that smoke on a daily basis report that they started using tobacco products by the age of eighteen (CDC). This statistic supports emphasis on trying to reduce smoking for young adults and teenagers. Many teenagers claim that they began smoking to â€Å"fit in†. Numerous young people also admit to trying tobacco products because of peer pressure and social situations. Teenagers are more likely to conform to fit in with a certain group, or to meet a certain social norm because they want others to like them. Believe it or not, peer pressure can be a very powerful thing. Although many people like to view themselves as being in control, others can easily influence the mind. This explains why so many teenagers and young adults give in to smoking cigarettes or using other tobacco products. Being an eighteen-year-old college student, I understand that life is very stressful and that it sometimes can be hard to fit in. However, I also believe that there areShow MoreRelatedThe Impact of Smoking Bans875 Words   |  3 PagesThe Impact of Smoking Bans Few issues over the use of public and commercial space ignite more impassioned disagreement than that over indoor smoking bans. With evidence of the dangers of second-hand smoking having achieved a state of being incontrovertible, lawmakers, lobby groups and public health advocacy groups have taken steps to diminish the exposure to second-hand smoke experienced by individuals on the whole. While the benefits of a smoking ban in bars, restaurants, clubs and other suchRead MoreSubstance Abuse Prevention Programs : A Critique992 Words   |  4 PagesAlcoholEdu for College by the EverFi company. 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It was made illegal because no one understood why smoking marijuana made people feel the way they did and because appropriate researches had not been conducted about it. Though marijuana remains illegal today and considered to be dangerous, it is known to be a cure for many health problems. It is known forRead Mo reSubstance Free Housing Is An Increasingly Popular Option For Campuses1385 Words   |  6 PagesSubstance-free housing has been implemented in universities and colleges in hopes of reducing rates of binge drinking among college students. Binge drinking can be defined as, â€Å"men drinking five or more alcoholic drinks in one sitting and for women four or more alcoholic drinks in one sitting.† (Feldman 271). Even though many know college binge drinking is a problem in our country, many are shocked when they hear that, â€Å"more than 75% of college students have consumed at least one alcoholic drink in the lastRead MoreShould Marijuana Be Legalized? 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Marketing Strategy Competitive Positioning â€Myassignmenthelp.Com

Question: Discuss About The Marketing Strategy Competitive Positioning? Answer: Introducation Apple Inc. Is a global organization developing and selling consumer electronics and software products. The company head office lies in Cupertino, California, USA. Apple Inc is founded by Steve Jobs, Steve Wozniak, and Ronald Wayne in April 1976. The hardware products made by the company are Iphone, Mac Personal Computers, Ipad and Apple Smart watches. The product is working on the MacOS and IOS operating system. The company gained recognition in the market after the launch of premier Apple Series. The company is the largest IT Company by the revenue and the largest mobile company after Samsung. The total employee strength of Apple is around 116,000 as on October 2016 and maintains 498 retail store across 22 countries. The brand enjoys competitive position due to a high level of brand loyalty (Apple Inc. 2017). Product Description The Iphone 7 and Iphone 7 Plus are manufactured, designed, developed, and marketed by Apple Inc. The company announced the launch of Smartphone on September 7, 2016, at the Bill Graham Civic Auditorium in San Francisco. The phone was launched by CEO Tim Cook. The releasing date was September 16, 2016. The company sporadically launched the phone globally throughout September and October 2016. The devise is comparable to the Iphone 6S, Although there are innovative provision in the Smartphone that are: new-fangled colour alternative, a new capacitive, stationary home button, and no 3.5 mm headphone jack with a water and dust resistance technology. The internal hardware is upgraded into a heterogeneous quad-core system-on-chip. This has improved graphics performance of the new phone. Moreover, company has upgraded the rear-facing camera to 12 megapixels (Apple, 2017). Demographics Iphone 7 and 7S targets people aged from 18-35, which mostly includes the youth population. The product is largely popular among students and young working professionals (Kim and KO, 2012). Psychographics An Iphone consumer uses the features as trendy look, consumer responsive technology, sensitive touch, innumerable applications, multimedia, etc. The foremost motivating power towards buying an Iphone is the brand name itself. It creates a sense of pride in an individual. Such a person is typically image conscious which means, he is very much aware of his position or image in society, among friends and peer group. The Iphone users are stylish, tech-savvy, attention seeker and are habitually an outgoing person (Magusara, 2017.) Lifestyle The Iphone users depict most common traits which include an urge to spend lavishly and to choose branded products only. The consumers are most likely to socialize and indulge in sociable actions. People do get influenced by the social circle and are ready to make an investment in technology up-gradation. People using an Iphone desperately wait for the launch of the next phone in the series. It is due to the influencing behavior of people in the surrounding. It is mostly affected by the behavior of the people in the surroundings (Graham, 2008). Influencers Influencers do affect the decision making in the case of Iphone users. People do get affected by the friend circle and peer group. People using Iphone derive the first hand information from friends or family members that influence the buying behavior. Dealers do not play a significant role in influencing the buyer. They are largely affected by the peer group and circle. Positioning Strategy The core competency of Iphone 7 remains bringing an outstanding experience through superb user interfaces. The distinct feature of Iphone 7 and 7s includes new-fangled colour alternative, a new capacitive, stationary home button, and no 3.5 mm headphone jack with a water and dust resistance technology. This makes the product at ease of use and stylish product (Fromm and Garton, 2013). Since its launch, Apple is re-vitalizing the brand and to gain today's position. Steve Jobs, Apple's co-Founder, has described Apple as the largest mobile company in the world. The company renamed itself to Apple Inc. It is this was a significant move, signifying Apple's move beyond being more than a computer company (Dou, Lim, Su, Zhou and Cui, 2010). The product is based on a market differentiation strategy, and has positioned itself as an adaptable, suitable, value-added gadget for individual and specialized use (Lovelock and Patterson, 2015). The marketing strategy of Iphone 7 and 7s depend on the convenience of having one device for all purposes. The brand is using marketing advantage through promotional strategies (De Mooij, 2013). Apart from its individual position in the local and international market the brand has gained a competitive market position against Samsung. People are more likely to inclined towards Apple Iphone due to multiple factors like brand position, effectiveness and price. People are ready to pay more for the phone that is available at an excess price (Kingsnorth, 2016). Above mentioned table presents the difference in between the Iphone 7 and Samsung 8 While positioning the brand in the market it is evident to manage the position in an effective way. The company is the largest IT Company by the revenue and the largest mobile company after Samsung. In this way the product is at a competitive position against the other premier brands in the market. With a definite market positioning strategy and serving in a market as a premier brand, Iphone 7 and 7s has been able to gain a competitive market position. It is due to the market capabilities and sustainable objectives. The premier priced brand has an ability to develop itself in a significant way by indulging in a better market functions. It is able to manage the concrete marketing objectives by deliberately helping the organizational goals (Berthon et al 2012). Communication Goal The brand is known for its aggressive market communication strategy. It is able to create competitive advantage in the market in order to gain sustainable goals. The brand is working ahead of the technology by putting a lot of emphasis on the Research and Development. However they are giving more priority to the Marketing and Communication strategies. There primary Focus is on creating brand loyalty and significance customer satisfaction. (Doole and Lowe, 2008; Blakeman, 2014). Culture at Apple is considered to be effective in nature to strengthen the business Apple is developing small teams to integrate the work by keeping a close attention on each and every individual in the team. They are using simple technology to gain individual attention. They are using different promotional tools to integrate customer interest. The focus of the ICT is to integrate brand loyalty and faith on a long run. Message Strategy and Executional Tactics The latest feature of the brand with an effective market strategy has helped in managing the brand name in the market. It is effectively using the message strategy to gain competency in the market. They are however able to manage the ICT through its effective marketing program based on communicating efficiently. In this way they are able to manage the critical jobs to the extent of gaining organizational objective. The Apple launch is one of the anticipated activities seen in the current technology market context. The brand launch and strategies are a lot of hype created by the brand from one month prior to the launch (Mohr, Sengupta and Slater, 2009). The Software updates and App Store updates permit Apple to understand the product information, and helps utilizing the significance of fixing bugs. Icloud is used as a tool for consumers to shorten use of numerous apple products and to give Apple a plan of faithful customers. Trade shows- This is a way through which Apple thrive in its earliest days to attract customers through an effective brand strategy (Kohler, 2007). The brand has a strategy to ensure its worth in the market through Simple, Sleek, Elegant, Innovative, techniques. The high priced products provide figure of excellence and robustness. The after service provided by the brand continues to work with customers subsequent to acquire consumers. Apple retail stores are situated in malls and high end shopping centres. Promotional Mix and Media Strategy One of the important features of the brand is the quality and the renowned IOS operating system. Iphone 7 has all the effective features that distinguish it from the brand. Apple is able to spellbind its customers through a well-define market strategy. The hardware is compatible and run smoothly using the IOS software. Thus high quality speed tends to be the reason behind the success of the brand. Apple freely communicates the idea and establishes relationship directly with the customers that help in consistent growth (Armstrong et al 2014). Iphone has a skimming price without any market comparison. The product is expensive and doesnt attract any discount by. However there are certain sales promotion and exchange offer otherwise there is no standard price is maintained across the market. The effective ICT used by the company is able to seek competitive advantage. The Apple launch is one of the projected activities seen in the current technology market context. The brand launch and strategies are a lot of hype created by the brand from one month prior to the launch. The product is available across the world and is known to provide an excellent service backup in all these countries. They are targeting the premium customers. The brand is available in the high end localities (Baaghil, 2013). Promotion The company focus on an effective promotional strategy with a complete focus on effective promotion methods. They are launching the products through a distinguished marketing strategy where they are using commercial means to seek customer attention. The interesting thing about the brand is the aggressive marketing strategy through newspaper ads etc. This is how people are gaining awareness regarding the brand and coming up with the most attractive taglines for the new phone. Media strategy They follow an aggressive media strategy and put the market on alert before its launch. The brand is launched with an effective brand policy and positioning strategy. It is through an effective media launch and pre and post launch strategy that is followed in order to create distinct result. It is obvious in buyer knowledge at each contact point which includes products, shopping in Apple stores, and online. The Consumer Experience can be evaluated which depend upon Products simple to use, particularly on starting up through definite procedure. Conclusion To conclude, Apple is efficiently using the promotional mix strategy to create a value brand. The valuable market standing is created through a valuable market position. The company has gained a competitive advantage by cost leadership and through minimizing the operating cost and lowering the distribution cost. Iphone 7 is recognized in the market for its exceptional pricing model. References Apple,2017. Online . Available at: https://www.apple.com/in/iphone-7/specs/ Accessed on: 16 September 2017 Apple Inc. 2017. Apple Computer, Inc. - Company Profile, Information, Business Description, History, Background Information on Apple Computer, Inc. Online. Available at: https://www.referenceforbusiness.com/history2/31/Apple-Computer-Inc.html Accessed on: 16 September 2017 Armstrong, G., Adam, S., Denize, S. and Kotler, P., 2014.Principles of marketing. Pearson Australia. Baaghil, S.A., 2013.The Power of Belonging: A Marketing Strategy for Branding. iUniverse. Berthon, P.R., Pitt, L.F., Plangger, K. and Shapiro, D., 2012. Marketing meets Web 2.0, social media, and creative consumers: Implications for international marketing strategy.Business horizons,55(3), pp.261-271. Blakeman, R., 2014.Integrated marketing communication: creative strategy from idea to implementation. Rowman Littlefield. De Mooij, M., 2013.Global marketing and advertising: Understanding cultural paradoxes. Sage Publications. Doole, I. and Lowe, R., 2008.International marketing strategy: analysis, development and implementation. Cengage Learning EMEA. Dou, W., Lim, K.H., Su, C., Zhou, N. and Cui, N., 2010. Brand positioning strategy using search engine management.Mis Quarterly, pp.261-279. Fromm, J. and Garton, C., 2013.Marketing to millennials: Reach the largest and most influential generation of consumers ever. AMACOM Div American Mgmt Assn. Graham, H., 2008.Marketing strategy and competitive positioning. Pearson Education India. Hsu, E., 2014. Mobile marketing.Haettu,18, p.2014. Kim, A.J. and Ko, E., 2012. Do social media marketing activities enhance customer equity? An empirical study of luxury fashion brand.Journal of Business Research,65(10), pp.1480-1486. Kingsnorth, S., 2016.Digital Marketing Strategy: An Integrated Approach to Online Marketing. Kogan Page Publishers. Kohler,A. 2007. June 2007: month that changed the world. Online. Available at: https://www.theaustralian.com.au/business/opinion/alan-kohler/june-2007-the-month-that-changed-the-world/news-story/d21cd3ae902dee5fe1bad8072218af4d Accessed on: 16 September 2017 Lovelock, C. and Patterson, P., 2015.Services marketing. Pearson Australia. Magusara, M.2017. How to Choose the Right Digital Marketing Strategy for Your Business. Online. Available at: https://www.business.com/articles/how-to-choose-a-digital-marketing-strategy/ Accessed on: 16 September 2017 Mohr, J.J., Sengupta, S. and Slater, S.F., 2009.Marketing of high-technology products and innovations. Pearson Prentice Hall.

The Advantages Of Reading Essay Research Paper free essay sample

The Advantages of Reading There are many good grounds for larning how to read. Many people think that it isn? T of import to cognize how to read. There are besides those of us who know the importance of reading abilities. So, I believe whenever you have the chance to break your reading accomplishments you should take that chance. If you do it will break your opportunities of success in life. You see, there are many grounds reading is necessary in life. Without holding a good reading capableness there will be a limited sum of chance. In order to hold limitless chances you have to be able to read. The ground you have to cognize how to read is so that you may be able to happen a good occupation. The ground we need good occupations is because with a good occupation we are able to acquire things we need or that we may desire. We will write a custom essay sample on The Advantages Of Reading Essay Research Paper or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Without good reading accomplishments you prevent yourself from the privileges that life has to offer. Some pe ople choose non to utilize this ability. I believe that those people should be ashamed of themselves. There are some people who don? Ts have this ability, and are non given chances to win in life. Even after everything that these people hear in the intelligence every twenty-four hours they still choose to set aside this ability. If you choose to set this ability aside any longer you? ll likely end up tossing Burgers or being on the streets inquiring for money the remainder of our lives. In decision, I believe that those of us that do care for and utilize this great ability will be able to assist other in life. If you choose non to take advantage of this fantastic ability you? re doing a immense error. I feel regretful for those of you who wear? t think reading is a necessary portion of your life. So when your English instructor Tells you to make something you should likely make it. That is, if you want to foster better you? re reading ability.

JFK essays

JFK essays On Friday November 22, 1963, the thirty-fifth President of the United States of America, John F. Kennedy was assassinated as he rode down Elm Street in downtown Dallas Texas. To this day, the questions as to whom did it, why did they do it, and how did they do it? are still unanswered. Then there is the question as to if it was a cover up. I personally believe that there was definitely a cover up because I don't think that Lee Harvey Oswald could have shot that many bullets in that short of a time period with the gun that was found on the sixth floor of the School Book Depository. In this essay, I will tell you my opinion of what happened on that day and what is wrong with certain parts of the Warren Commission Report. The Warren Commission consisting of "various outstanding citizens" was created to determine, evaluate and tell all of the facts relating to the assassination. The Commission was to examine the evidence found and developed by the Federal Bureau of Investigation (FBI) and to further any investigation, as it deems necessary. In just a few days, the Warren Commission had decided that it was definitely Lee Harvey Oswald that had shot the President. It wasn't until a few years later that Dallas Police Chief Jesse Curry said to a newsman, "We don't have any proof that Oswald fired the rifle, and never did. Nobody's yet been able to put him in that building with a gun in his hand." At no time did the Warren Commission seem to consider that Oswald was innocent until proven guilty, the right to legal representation, or the right to cross-examine witnesses. I believe that there is no way that Oswald was the lone assassin because nobody saw Oswald on the sixth floor of the Schoolbook Depository after 11:55 on November 22. Roy Truly and a police officer by the name of M.L. Baker saw Oswald on the second floor. I just don't see how it is possible for any person to first hide a gun on the opposite corner of the sixth floor, run ...

Violence in the Twentieth Century West Research Paper

Violence in the Twentieth Century West - Research Paper Example This report stresses that the forced collectivization of agriculture during the Stalin’s revolution was responsible for the mass killings that followed. The collectivization involved the peasant farmers combining their small farms to form one large piece of farm that would then be operated in accordance with the government’s regulations. The farmers who had heavily invested in their farms like the Kulaks resisted the idea of combining the farms, as they would be disadvantaged when combined with individuals whose lands were of poor quality. Out of brutality and ego centric form of leadership Stalin embarked in what he called the eradication of the whole clan of the Kulaks. He firmly believed that the entire clan was an enemy to his collectivization efforts and he did not see any other way to deal with them apart from eliminating them. The result was violence and political intolerance that resulted to mass killings which when combined with the other fights served to ensur e that millions of death characterized the early twentieth century. This paper makes a conclusion that the number of people who died unnatural deaths in the beginning of the twentieth century mainly from violence and political oppression was large and was mainly attributed to war, which was inevitable. Therefore, during this era war was celebrated by the people and was generally welcomed by majority of the people who did not see any other way they could live at peace apart from through war.

Prepare a 3 page summary and analysis of the Freshman Lecture attended Assignment

Prepare a 3 page summary and analysis of the Freshman Lecture attended - Assignment Example Paul Johnson, in his lecture stated about the first project on the Rocky Mountain Arsenal (RMA), which provides a descriptive analysis on toxic horror, which spread over 27 square miles of Denver. As stated by Johnson, the main cause behind the worse effect of toxic horror was due to the launch of chemical weapons by the United State of American Army and the Pesticides by the Shell Chemical Company. The toxic pollution was the primary cause of destroying various lives of the Rocky Mountain Arsenal. The US Environmental Protection Agency (EPA) decides to detoxify the environment and prepare a team for cleaning up the locality. Paul Johnson was one of the team members of EPA (University of Colorado Boulder, 1994). In the session, he spoke about the next project, which was done to prevent Ground Water Pollution. As per the view of Paul Johnson the pollution level was high in the areas of California, Texas, and Florida due to the pollution. In this regard, EPA had decided to evaluate the main cause of the problem. It was witnessed that the primary cause of the pollution is due to the leaking of ground water tanks. In this context, data was collected by the Methyl Tertiary Butyl Ether (MTBE) to make an analysis related to the plum length. After the assessment of the research Paul Johnson decided that MTBE is an appropriate approach for mitigating the problem related to ground water pollution. Another aspect that was considered by Johnson in the lecture was about vapor intrusion. Vapor intrusion implies to the movement of explosive chemicals to the underlying buildings from the various layers of subsurface. These explosive chemicals can harm the various levels of air when mixed up with the pollut ed soil and ground water. The vapors can enter into the houses through the cracks of the building and be the reason of decompression in the buildings. Paul Johnson applied few models to preserve around three thousand houses from the vapor

Brazil and India business environment comparison Essay Example for Free

Brazil and India business environment comparison Essay The United States and Brazil entered into a common agreement targeting to improve democracy in the Western Hemisphere and to bring an accelerated growth in regional trade and development so that the governments of the region can ensure its citizens better scope for greater prosperity. (Common Goals and Challenges in Brazil-US’s Agenda) The prospects for conducting business in Brazil are tremendous in view of its 150 million possible consumers, a hugely diversified economy and a gross domestic product worth of US7 billion. However, till the nation attains improved market and economic reforms, majority of the opportunities for US companies are prone to hover around particular sectors and projects. (Jennings, 14) The closed markets and heavy government interventions marked the economic development of Brazil during the last thirty years. During the 1960s and 1970s, such policies of import substitution and huge levels of international debt generated accelerated growth and industrialization however, giving rise to long term problems like long term economic difficulties, inclusive of high inflation, foreign debt difficulties and non-competitive industries. During the year 1990 the Government of Brazil initiated remarkable market liberalization measures including reduction of trade and investment barriers, declining import duties over 100% to a high of 35% inclusive of an average of 14%. Market liberalization also incorporated several tax and regulatory variations that have been of advantage to the foreign investors. The reduction of taxes on profit remittances and simplification of procedures and withdrawal of some of the disincentives to reinvest the profits have provided increasing scope for business activities in Brazil. As a result, the trend of the reaction of US companies was seen to be remarkable. (Jennings, 14) US companies exported goods of worth $6 billion enabling Brazil to be among the top 20 export markets of the world. The United States tends to maintain the position of being the single country supplier to Brazil constituting about one-third of the total of the Brazilian imports. The telecommunication and informatics market of Brazil extends fabulous prospective for US business, for the equipment manufacturers as well as for the service providers. The Telecommunication sector provides a market worth of $3 billion in Brazil. The US companies have presently extended limited involvement in the telecommunication sector and are exploiting the benefits of extending private networks as well as equipments. The energy sector in Brazil also entails good prospects for US technology as well as equipment. The current agreements and subsequent legislations at higher government levels and the private sectors assures for future prospects. The US equipment manufacturers are encouraged to actually take benefit of the opportunities that already prevail and are prone to expand with regard to the internal demand that promotes the expansion of this sector. (Jennings, 15) The Indian markets along with its over one billion population, provides profitable as well as diverse opportunities for US exporters with the right kind of products, services as well as commitment. Such opportunities are accelerated with the depreciation of dollar in the recent years in relation to its competitive currencies. The infrastructure, high-tech, energy, health care, environmental, transportation as well as defense sector are prone to surpass the tens of billions of dollars mark in the mid-term as the Indian economy tend to globalize as well as emerge stronger. In the year 2005, the total bilateral trade was $26. 77 billion. The US exports to India in 2005 was enhanced to $7. 96 billion, which was a 30. 3 percent growth in comparison to the previous year. (India – Market of the month) The potentiality of India for US companies is promising since India is the second largest small car market of the world; India is one among the three countries that manufactures its own supercomputers; India is the one among the six nations that is able to launch its own satellites and; India is having the second biggest group of software developers immediately after the US. The Indo-US relation is presently growing through a remarkable transition. The two nations which were having a gap between them in political and economic terms during the latter part of the 20th century, presently consider their national goals converging on several areas. (India – Market of the month) Indian tariffs have been decreased considerably since the early part of the 1990s. Irrespective of the fact that the tariff and poor infrastructure entails remarkable challenges for foreign investment and development, the infrastructure needs in India also entail trade and investment facilities for US companies. The best prospects for US firms and US exports on the basis of estimated Indian imports from the US has been earmarked to be â€Å"Airport Ground Handling, Computer and Peripherals, Education Services, Electrical Power Generation, Transmission Distribution Equipment, Food Processing Cold Storage Equipment, Oil Gas Field Machinery, Pollution Control Equipment, Safety and security equipment, Telecommunication equipment, Textile Machinery, water etc†. (India – Market of the month) Condoleezza Rice, Secretary of State for United States and Celso Amorim, Brazilian Foreign Minister in their meeting on 26th April, 2005 in Brazil had a discussion in relation to the common agenda of the two nations as well as that of the unique challenges which were confronting the entire hemisphere. (Common Goals and Challenges in Brazil-US’s Agenda) Brazil as well as Argentina poses certain particular business challenges to be confronted by the US firms. For example, legal provisions with regard to importing technology materials require payment of duties, tariffs and a value added tax VAT which is as much as 22 percent of the total cost in Brazil. The business is even more complex in Brazil due to the variation of importation laws from one province to another. The fluctuating currency exchange rates as well as local economic issues pose grave challenges for conducting business. (Business Spotlight: Arrow South America) Franklin L. Lavin, Under Secretary of Commerce for International Trade, American Chamber of Commerce, New Delhi on May 1st, 2006 remarked that the Indo-US relationship have improved on many fields and have great prospects in the sphere of trade. However, US face remarkable challenges as well. Irrespective of the fact that India has exhibited good trade statistics and the progress in the sphere of economic reforms and are opening markets during the last one and half decade there still need to be improvement in several spheres in order to reflect India’s important part in the world economy. The economic philosophies of Fabian socialism as well as third world nationalism are holding India hostage for many years. As a result of this it has been pointed out that even with 30 percent growth in US exports to India during the last year, India could constitute only 1 percent of all exports of US. The economic reforms in India is in relation to world reforms as a result of this the momentum of India is not impressive in the context of the competition for global attention. (Remarks by Franklin L. Lavin Under Secretary of Commerce for International Trade, American Chamber of Commerce, New Delhi) The annual US exports of $8 billion dollar is what the US ships to Canada within two weeks. In terms of the US foreign direct investment in India the cumulative figure is only $6. 2 billion at the end of 2004, US being the largest investor while the US FDI in Singapore remains amounts to be $56. 9 billion. Irrespective of the fact that tariff for non-agricultural products have significantly reduced, it still remains at 40% in case of agricultural products. The vibrant IPR regime is considered critical to the enhancement of a creative, technologically advanced economy. Irrespective of the fact that India has opened up a silver of its retail sector to foreign investment, presently, the sector is still considered to be closed to most of the American retailers. US companies required to obviate the aggressive competition exerted by the companies from Europe, Canada, Korea and Japan by knowing how to adapt their products as well as facilitate their activities in order to take advantage of the huge potential in India. (Remarks by Franklin L. Lavin Under Secretary of Commerce for International Trade, American Chamber of Commerce, New Delhi) The trading companies are generally prone to four types of risk such as strategic risk, operational risks, internal financial risks and compliance risks. (Sadgrove, 83) The trading risks in Brazil are considered substantially greater in comparison to the developed nations. The political risks like dismissal or appointment of a key government minister can exert influence on the value of the share of the company to have fluctuations. The purchase of shares of Brazilian companies is subject to increasing risks of fluctuations in the exchange rates that may exert considerable losses. Exchange rates also have a tremendous impact on the profitability. Inflationary trends also influence much on the profitability by making the services of the company more expensive. (Sands, 27) For US Government, for over several years Brazil has been a bastion of anti communism while the other states of South America seem to be leaning towards communistic. Moreover, the US companies in Brazil never desire to take the risk by means of their operations being disrupted by that of the shipping turmoil. (Fitzgerald, 20) The US companies engaged in outsourcing of their software development to India are prone to be hurt by the industrial espionage and poor intellectual property safeguards. However, India is seen to have a far outstanding cultural and legal climate for IP protection than many other nations offering offshore coding. (Pedraja; Toman, 164) References Business Spotlight: Arrow South America. Retrieved from http://www. arrow. com/media_center/news/BusinessSpotlightArrowSouthAmerica. htm Accessed 11 December, 2006 Common Goals and Challenges in Brazil-US’s Agenda. 27 April, 2005. Retrieved from http://www. brazzilmag. com/content/view/2207/ Accessed 10 December, 2006 Fitzgerald, Michael. Intellectual property protection. CIO Magazine. 15 November, 2003. pp: 18-21 India – Market of the month. US Commercial Service India. Retrieved from http://www. buyusa. gov/india/en/motm. html? print=1 Accessed 10 December, 2006 Jennings, Horace. Brazil: slowly emerging giant offers enormous potential. Business America. March, 1994. Vol: 115; No: 3; pp: 14-16. Pedraja, Rene de La; Toman, Rene De La Pedraja. Latin American Merchant Shipping in the Age of Global Competition. Greenwood Press. 1999. Remarks by Franklin L. Lavin Under Secretary of Commerce for International Trade, American Chamber of Commerce, New Delhi. 1 May, 2006. Retrieved from http://www. ita. doc. gov/press/speeches/lavin_050106. asp Accessed 11 December, 2006 Sadgrove, Kit. The Complete Guide to Business Risk Management. Gower Publishing, Ltd. 2005. Sands, Gary. The Risks and Rewards of Investing in Brazil. Brazzil Magazine. 23 March, 2005. pp: 27-30