Public Perceptions Of Schizophrenia As An Indication Of...

Throughout the many years, there have been many negative public perceptions of Schizophrenia, which is known by majority of the public as an indication of mental illness. This disorder is most of the time perceived by the public as caused by psychological factors. People with this mental illness are considered to be unpredictable and threatening (Angermeyer Matschinger, 2003, p. 526). Most patients have a behavioural dysfunction. Victims, families and society carry a substantial burden due to this illness (Wood Freedman, 2003). Public perceptions of Schizophrenia are mostly negative. This is due to the public being judgemental and inconsiderate about they way the patience have to deal with the mental illness. Not knowing much about the illness, they assume negative and false information about it, therefore producing stereotypes and myths such as having split personalities or being dangerous and violent (Owen, 2007). Some evidence that there are negative perceptions of Schizophrenia is â€Å"In 1998, the Royal College of Psychiatrists commissioned the Office for National Statistics to carry out a national survey of public opinions about people with mental illnesses. Negative opinions were widespread, especially in relation to people with schizophrenia, who were widely regarded as unpredictable and dangerous (Crisp, Gelder, Goddard, Meltzer, 2005). Negative attributes of Schizophrenia are being the focal point in the media (Crisp, Gelder, Goddard, Meltzer, 2005).Show MoreRelatedSchizophrenia Case Study162 7 Words   |  7 Pages2 second and sixth-year medical school students to examine whether stigma toward mental disorders differs throughout medical education. Their results indicated that sixth-year students had more positive attitudes toward individuals with schizophrenia compared with second year students although 38.7 % of the sixth-year students still perceived individuals with schizophrenia as being dangerous. Recently, Danaci and colleagues (32) recruited 106 freshman medical school students, who did not receiveRead MoreSymptoms And Symptoms Of Schizophrenia2005 Words   |  9 PagesSchizophrenia Disorder Introduction Schizophrenia is a disorder that affects the mental condition of an individual at any stage of life. It has an impact on a person s thinking, actions and behavior (Marder, Chopra Vandan, 2014). People with schizophrenia seem like they have lost touch with real life. While it is not as common as other mental illnesses, schizophrenia can be severe and lethal. It is also a chronic disorder with lifelong effects. In social situations, schizophrenic people usuallyRead MoreSchizophreni A Serious Mental Issue2197 Words   |  9 Pages Schizophrenia is a serious mental issue in which individuals translate reality anomalous. Schizophrenia may bring about some blend of fantasies, fancies, and to a great degree disarranged thinking and conduct. As opposed to mainstream thinking, schizophrenia isn t a split identity or various identity. Schizophrenia does signify split personality, however it alludes to an interruption of the typical equalization of feelings and thoughts. Schizophrenia is a ch ronic condition, that requires an individualRead MoreStigma, Prejudice, And Discrimination Essay1802 Words   |  8 PagesIndividuals with serious mental illness are doubly affected by their disease; not only do they experience the often debilitating symptoms of their condition, but they must also endure mundane mental health stigmas and prejudices. Stigmatized attitudes are perceived to be one of the greatest impediments to living a complete and fulfilling life. Stigma has been defined as a combination of three related problems: ignorance, prejudice and discrimination (Rose, Thornicroft, Pinfold, Kassam, 2007). IgnoranceRead MoreVulnerability of the Mentally Ill1264 Words   |  6 PagesThere were eras of mental health reform, medicalization, and deinstitutionalization sandwiched in between (Nies amp; McEwen, 2011). Regardless of the stage of understanding and development, communities have not been completely successful in dealing with and treating persons who are mentally unwe ll. Fortunately, treatment has become more compassionate; social and professional attitudes have morphed into more humanistic and neuro-scientific approaches. Throughout the history of mental health managementRead MoreSchizophrenia Essay2682 Words   |  11 PagesSchizophrenia Schizophrenia is a serious debilitating mental illness in which the victim is afflicted with bizarre delusions and prominent hallucinations. The delusions are profoundly invalid beliefs, and the hallucinations are equally invalid perceptions. There is also a disordering of the reasoning process, disordered emotional expression, and loss of motivation for work and social living. Typically, the illness starts in adolescence or early adulthood and, if untreated, usually worsens withRead MoreMiss Essay8754 Words   |  36 Pages15 Understand mental health problems (CMH 302) Assessment of this unit This unit introduces the main forms of mental health problems. You will be expected to know the strengths and limitations of the main psychiatric classiï ¬ cations systems and have a working knowledge of alternative frameworks for understanding mental distress. The unit also looks at the ways that mental health problems affect the individual and others in their social network, and considers the beneï ¬ ts of early interventionRead MoreSchizophreni Symptoms And Symptoms Of Schizophrenia3854 Words   |  16 PagesRunning head: Schizophrenia 1 Schizophrenia 12 Research paper: Schizophrenia in Children Sophia Henry American Public University Abstract Childhood onset schizophrenia is a chronic disabling brain disorder. Schizophrenia was once thought as, as a disorder that only affect teens and adults. It wasn?t unstill recently that doctors and researchers discovered that schizophrenia can affect children under the age of 13. Children have the same sign and symptoms of schizophrenia as adults. The sameRead MoreAre the Laws Regarding Mentally Disordered Offenders Adequate?5365 Words   |  22 Pagesrelated to mentally disordered offenders adequate and appropriate? Care and treatment for the Mentally Disordered Offender (MDO) has always reflected society’s intolerance and punitive attitude, typified by a desire to remove persons with mental illness from public sight (Gostin, 1983). Traditionally, health care for this population was provided in institutions until the 1950s. De-institutionalisation and large-scale closures of psychiatric institutes in the 1980s resulted from therapeutic advancementRead MoreDescription Of An Example Of A Presentation8050 Words   |  33 Pageschanges in routine. Some individuals with autism may also have other disorders which affect the functioning of the brain such as: Epilepsy, Mental Retardation, Down Syndrome, or genetic disorders such as: Fragile X Syndrome, Landau- ­Ã¢â‚¬ Kleffner Syndrome, William’s Syndrome or Tourette’s Syndrome. Many of those diagnosed with autism will test in the range of mental retardation. Approximately 25- ­Ã¢â‚¬ 30 percent may develop a seizure pattern at some period during life. Every person with autism is an individual

Efforts to Reduce Smoking Among College Students Essay

Smoking has been reduced over the past two decades, but â€Å"cigarette smoking among college students is of concern because the smoking prevalence among college students did not decrease as it did among the general population,† (Harrar et al. 121). This statement shows the significance of efforts to reduce smoking among college students. I believe college campuses would benefit from a â€Å"no-smoking policy†. This policy would serve to eliminate the harmful effects of smoking and second-hand smoke on campuses. If students and faculty are not permitted to smoke on campus, they will have to travel off campus to smoke. Therefore, if smoking on campus property is prohibited, smokers will be inconvenienced, so many students may quit or at least†¦show more content†¦Although this shows why people continue to smoke, I believe there is another aspect of using tobacco that is more important. This aspect is why people start to use tobacco products. Without motiv e to begin using tobacco, countless lives would be saved, and the addictive drug found in tobacco would not be an issue (Murphy-Hoefer, Alder, and Higbee 371). There are many reasons why people begin using tobacco products, and it has been shown that 88% of smokers that smoke on a daily basis report that they started using tobacco products by the age of eighteen (CDC). This statistic supports emphasis on trying to reduce smoking for young adults and teenagers. Many teenagers claim that they began smoking to â€Å"fit in†. Numerous young people also admit to trying tobacco products because of peer pressure and social situations. Teenagers are more likely to conform to fit in with a certain group, or to meet a certain social norm because they want others to like them. Believe it or not, peer pressure can be a very powerful thing. Although many people like to view themselves as being in control, others can easily influence the mind. This explains why so many teenagers and young adults give in to smoking cigarettes or using other tobacco products. Being an eighteen-year-old college student, I understand that life is very stressful and that it sometimes can be hard to fit in. However, I also believe that there areShow MoreRelatedThe Impact of Smoking Bans875 Words   |  3 PagesThe Impact of Smoking Bans Few issues over the use of public and commercial space ignite more impassioned disagreement than that over indoor smoking bans. With evidence of the dangers of second-hand smoking having achieved a state of being incontrovertible, lawmakers, lobby groups and public health advocacy groups have taken steps to diminish the exposure to second-hand smoke experienced by individuals on the whole. While the benefits of a smoking ban in bars, restaurants, clubs and other suchRead MoreSubstance Abuse Prevention Programs : A Critique992 Words   |  4 PagesAlcoholEdu for College by the EverFi company. AlcoholEdu for College is an online alcohol education, harm reduction, and misuse prevention course for undergraduate students in colleges and universities. The course takes 2 to 3 hours to complete. (DeJong, 2015) The fully independent, 3-year, 30-college controlled study was funded by the National Institutes of Health (NIH) through the National Institute of Alcohol Abuse and Alcoholism (NIA AA). (New Federal Government Study: AlcoholEdu Reduces Binge DrinkingRead MoreWhy Smoking Is A Public Health Problem901 Words   |  4 PagesWhy this issue is important to you? Hookah smoking is an issue because it is a socially acceptable way to consume tobacco, especially among young adult, due to its attractive fruity tastes and odor contrary to regular cigarettes. Hookah lounges are a preferable place for many people to smoke, socialize, and in some cases to study. In my opinion the spread of such lounges could increase the number of smokers, not to mention second hand smoking. This is unfortunate, especially with the huge progressRead MoreAwareness Of Smoking Damages On Health1310 Words   |  6 Pages Awareness of smoking damages on health and the ability to quit among international students in Liverpool International College 5. Tutor name: Anne Mearns 6. Student number :47775 7. Date of submission :29/3/2006 8. Word count : 1343 Awareness of smoking damages on health and the ability to quit among international students in Liverpool International College 1. Introduction 1.1 Background Smoking and health are not a modern issue, in fact, the smoking habit always getsRead MoreKentuckys Youth and Teen Smoking1020 Words   |  5 Pagesdoing enough to prevent and reduce tobacco use among teenagers and young adults. In order to do this, Kentucky must raise the state tax on tobacco products, effectively use revenue from tobacco taxes to fund smoking cessation programs, and improve the quality of anti-smoking advertising campaigns. Teenagers normally function financially on a very fixed income, commonly working part time for minimum wage. With cigarette prices at $4.50 per pack a high school student can afford to smoke regularlyRead MoreNo Smoking Bans In Colleges Essay1078 Words   |  5 PagesNo Smoking Bans at College Smoking bans have become a new trend in colleges and universities. The effort is to making changes in the attitude and behavior of students to consider this habit as risky for a smoker, as well as the people around them and other environmental factors. Knowing the fact a growing concern is observed as harmful effects of second hand smoking are larger than that of first hand smoking. A smoke free campus policy will be a mere step in changing the trend of smoking and maintainingRead MoreEffect of Gender on Self-Esteem in China1432 Words   |  6 PagesRunning Head: VALID OR NOT Effects of Gender on Self-Esteem in China Name of Student School Abstract Six studies present varying results on the effect of gender on self-esteem. Watkins Yu (1993) found gender to have little effect on self-esteem but much on self-concept and self-satisfaction, especially among Chinese women. Zhang Leung (2002) suggested the moderating factors of gender and age in the connection between individual and collective self-esteem and life satisfaction. Their researchRead MoreMarijuana Should Not Be Considered as a Lethal Drug973 Words   |  4 Pagesthousands of years, marijuana has been used to treat a wide variety of sickness. It became illegal in 1937 under The Marijuana Stamp Tax Act. This act prohibits the use, sale and growing of marijuana. It was made illegal because no one understood why smoking marijuana made people feel the way they did and because appropriate researches had not been conducted about it. Though marijuana remains illegal today and considered to be dangerous, it is known to be a cure for many health problems. It is known forRead Mo reSubstance Free Housing Is An Increasingly Popular Option For Campuses1385 Words   |  6 PagesSubstance-free housing has been implemented in universities and colleges in hopes of reducing rates of binge drinking among college students. Binge drinking can be defined as, â€Å"men drinking five or more alcoholic drinks in one sitting and for women four or more alcoholic drinks in one sitting.† (Feldman 271). Even though many know college binge drinking is a problem in our country, many are shocked when they hear that, â€Å"more than 75% of college students have consumed at least one alcoholic drink in the lastRead MoreShould Marijuana Be Legalized? Essay1515 Words   |  7 PagesMore than half of college students throughout their academic career have either experienced or been exposed to some type of illicit drug. One of the most commonly found illicit drugs found on college campuses have been marijuana. Marijuana is used to amplify perception, affect the frame of mind, and relax. Signs of marijuana use includes red eyes, sluggishness, and awkward body movement. With the usage of marijuana in earlier years being illegal in all states in America, the last couple of years

Marketing Strategy Competitive Positioning â€Myassignmenthelp.Com

Question: Discuss About The Marketing Strategy Competitive Positioning? Answer: Introducation Apple Inc. Is a global organization developing and selling consumer electronics and software products. The company head office lies in Cupertino, California, USA. Apple Inc is founded by Steve Jobs, Steve Wozniak, and Ronald Wayne in April 1976. The hardware products made by the company are Iphone, Mac Personal Computers, Ipad and Apple Smart watches. The product is working on the MacOS and IOS operating system. The company gained recognition in the market after the launch of premier Apple Series. The company is the largest IT Company by the revenue and the largest mobile company after Samsung. The total employee strength of Apple is around 116,000 as on October 2016 and maintains 498 retail store across 22 countries. The brand enjoys competitive position due to a high level of brand loyalty (Apple Inc. 2017). Product Description The Iphone 7 and Iphone 7 Plus are manufactured, designed, developed, and marketed by Apple Inc. The company announced the launch of Smartphone on September 7, 2016, at the Bill Graham Civic Auditorium in San Francisco. The phone was launched by CEO Tim Cook. The releasing date was September 16, 2016. The company sporadically launched the phone globally throughout September and October 2016. The devise is comparable to the Iphone 6S, Although there are innovative provision in the Smartphone that are: new-fangled colour alternative, a new capacitive, stationary home button, and no 3.5 mm headphone jack with a water and dust resistance technology. The internal hardware is upgraded into a heterogeneous quad-core system-on-chip. This has improved graphics performance of the new phone. Moreover, company has upgraded the rear-facing camera to 12 megapixels (Apple, 2017). Demographics Iphone 7 and 7S targets people aged from 18-35, which mostly includes the youth population. The product is largely popular among students and young working professionals (Kim and KO, 2012). Psychographics An Iphone consumer uses the features as trendy look, consumer responsive technology, sensitive touch, innumerable applications, multimedia, etc. The foremost motivating power towards buying an Iphone is the brand name itself. It creates a sense of pride in an individual. Such a person is typically image conscious which means, he is very much aware of his position or image in society, among friends and peer group. The Iphone users are stylish, tech-savvy, attention seeker and are habitually an outgoing person (Magusara, 2017.) Lifestyle The Iphone users depict most common traits which include an urge to spend lavishly and to choose branded products only. The consumers are most likely to socialize and indulge in sociable actions. People do get influenced by the social circle and are ready to make an investment in technology up-gradation. People using an Iphone desperately wait for the launch of the next phone in the series. It is due to the influencing behavior of people in the surrounding. It is mostly affected by the behavior of the people in the surroundings (Graham, 2008). Influencers Influencers do affect the decision making in the case of Iphone users. People do get affected by the friend circle and peer group. People using Iphone derive the first hand information from friends or family members that influence the buying behavior. Dealers do not play a significant role in influencing the buyer. They are largely affected by the peer group and circle. Positioning Strategy The core competency of Iphone 7 remains bringing an outstanding experience through superb user interfaces. The distinct feature of Iphone 7 and 7s includes new-fangled colour alternative, a new capacitive, stationary home button, and no 3.5 mm headphone jack with a water and dust resistance technology. This makes the product at ease of use and stylish product (Fromm and Garton, 2013). Since its launch, Apple is re-vitalizing the brand and to gain today's position. Steve Jobs, Apple's co-Founder, has described Apple as the largest mobile company in the world. The company renamed itself to Apple Inc. It is this was a significant move, signifying Apple's move beyond being more than a computer company (Dou, Lim, Su, Zhou and Cui, 2010). The product is based on a market differentiation strategy, and has positioned itself as an adaptable, suitable, value-added gadget for individual and specialized use (Lovelock and Patterson, 2015). The marketing strategy of Iphone 7 and 7s depend on the convenience of having one device for all purposes. The brand is using marketing advantage through promotional strategies (De Mooij, 2013). Apart from its individual position in the local and international market the brand has gained a competitive market position against Samsung. People are more likely to inclined towards Apple Iphone due to multiple factors like brand position, effectiveness and price. People are ready to pay more for the phone that is available at an excess price (Kingsnorth, 2016). Above mentioned table presents the difference in between the Iphone 7 and Samsung 8 While positioning the brand in the market it is evident to manage the position in an effective way. The company is the largest IT Company by the revenue and the largest mobile company after Samsung. In this way the product is at a competitive position against the other premier brands in the market. With a definite market positioning strategy and serving in a market as a premier brand, Iphone 7 and 7s has been able to gain a competitive market position. It is due to the market capabilities and sustainable objectives. The premier priced brand has an ability to develop itself in a significant way by indulging in a better market functions. It is able to manage the concrete marketing objectives by deliberately helping the organizational goals (Berthon et al 2012). Communication Goal The brand is known for its aggressive market communication strategy. It is able to create competitive advantage in the market in order to gain sustainable goals. The brand is working ahead of the technology by putting a lot of emphasis on the Research and Development. However they are giving more priority to the Marketing and Communication strategies. There primary Focus is on creating brand loyalty and significance customer satisfaction. (Doole and Lowe, 2008; Blakeman, 2014). Culture at Apple is considered to be effective in nature to strengthen the business Apple is developing small teams to integrate the work by keeping a close attention on each and every individual in the team. They are using simple technology to gain individual attention. They are using different promotional tools to integrate customer interest. The focus of the ICT is to integrate brand loyalty and faith on a long run. Message Strategy and Executional Tactics The latest feature of the brand with an effective market strategy has helped in managing the brand name in the market. It is effectively using the message strategy to gain competency in the market. They are however able to manage the ICT through its effective marketing program based on communicating efficiently. In this way they are able to manage the critical jobs to the extent of gaining organizational objective. The Apple launch is one of the anticipated activities seen in the current technology market context. The brand launch and strategies are a lot of hype created by the brand from one month prior to the launch (Mohr, Sengupta and Slater, 2009). The Software updates and App Store updates permit Apple to understand the product information, and helps utilizing the significance of fixing bugs. Icloud is used as a tool for consumers to shorten use of numerous apple products and to give Apple a plan of faithful customers. Trade shows- This is a way through which Apple thrive in its earliest days to attract customers through an effective brand strategy (Kohler, 2007). The brand has a strategy to ensure its worth in the market through Simple, Sleek, Elegant, Innovative, techniques. The high priced products provide figure of excellence and robustness. The after service provided by the brand continues to work with customers subsequent to acquire consumers. Apple retail stores are situated in malls and high end shopping centres. Promotional Mix and Media Strategy One of the important features of the brand is the quality and the renowned IOS operating system. Iphone 7 has all the effective features that distinguish it from the brand. Apple is able to spellbind its customers through a well-define market strategy. The hardware is compatible and run smoothly using the IOS software. Thus high quality speed tends to be the reason behind the success of the brand. Apple freely communicates the idea and establishes relationship directly with the customers that help in consistent growth (Armstrong et al 2014). Iphone has a skimming price without any market comparison. The product is expensive and doesnt attract any discount by. However there are certain sales promotion and exchange offer otherwise there is no standard price is maintained across the market. The effective ICT used by the company is able to seek competitive advantage. The Apple launch is one of the projected activities seen in the current technology market context. The brand launch and strategies are a lot of hype created by the brand from one month prior to the launch. The product is available across the world and is known to provide an excellent service backup in all these countries. They are targeting the premium customers. The brand is available in the high end localities (Baaghil, 2013). Promotion The company focus on an effective promotional strategy with a complete focus on effective promotion methods. They are launching the products through a distinguished marketing strategy where they are using commercial means to seek customer attention. The interesting thing about the brand is the aggressive marketing strategy through newspaper ads etc. This is how people are gaining awareness regarding the brand and coming up with the most attractive taglines for the new phone. Media strategy They follow an aggressive media strategy and put the market on alert before its launch. The brand is launched with an effective brand policy and positioning strategy. It is through an effective media launch and pre and post launch strategy that is followed in order to create distinct result. It is obvious in buyer knowledge at each contact point which includes products, shopping in Apple stores, and online. The Consumer Experience can be evaluated which depend upon Products simple to use, particularly on starting up through definite procedure. Conclusion To conclude, Apple is efficiently using the promotional mix strategy to create a value brand. The valuable market standing is created through a valuable market position. The company has gained a competitive advantage by cost leadership and through minimizing the operating cost and lowering the distribution cost. Iphone 7 is recognized in the market for its exceptional pricing model. References Apple,2017. Online . Available at: https://www.apple.com/in/iphone-7/specs/ Accessed on: 16 September 2017 Apple Inc. 2017. Apple Computer, Inc. - Company Profile, Information, Business Description, History, Background Information on Apple Computer, Inc. Online. Available at: https://www.referenceforbusiness.com/history2/31/Apple-Computer-Inc.html Accessed on: 16 September 2017 Armstrong, G., Adam, S., Denize, S. and Kotler, P., 2014.Principles of marketing. Pearson Australia. Baaghil, S.A., 2013.The Power of Belonging: A Marketing Strategy for Branding. iUniverse. Berthon, P.R., Pitt, L.F., Plangger, K. and Shapiro, D., 2012. Marketing meets Web 2.0, social media, and creative consumers: Implications for international marketing strategy.Business horizons,55(3), pp.261-271. Blakeman, R., 2014.Integrated marketing communication: creative strategy from idea to implementation. Rowman Littlefield. De Mooij, M., 2013.Global marketing and advertising: Understanding cultural paradoxes. Sage Publications. Doole, I. and Lowe, R., 2008.International marketing strategy: analysis, development and implementation. Cengage Learning EMEA. Dou, W., Lim, K.H., Su, C., Zhou, N. and Cui, N., 2010. Brand positioning strategy using search engine management.Mis Quarterly, pp.261-279. Fromm, J. and Garton, C., 2013.Marketing to millennials: Reach the largest and most influential generation of consumers ever. AMACOM Div American Mgmt Assn. Graham, H., 2008.Marketing strategy and competitive positioning. Pearson Education India. Hsu, E., 2014. Mobile marketing.Haettu,18, p.2014. Kim, A.J. and Ko, E., 2012. Do social media marketing activities enhance customer equity? An empirical study of luxury fashion brand.Journal of Business Research,65(10), pp.1480-1486. Kingsnorth, S., 2016.Digital Marketing Strategy: An Integrated Approach to Online Marketing. Kogan Page Publishers. Kohler,A. 2007. June 2007: month that changed the world. Online. Available at: https://www.theaustralian.com.au/business/opinion/alan-kohler/june-2007-the-month-that-changed-the-world/news-story/d21cd3ae902dee5fe1bad8072218af4d Accessed on: 16 September 2017 Lovelock, C. and Patterson, P., 2015.Services marketing. Pearson Australia. Magusara, M.2017. How to Choose the Right Digital Marketing Strategy for Your Business. Online. Available at: https://www.business.com/articles/how-to-choose-a-digital-marketing-strategy/ Accessed on: 16 September 2017 Mohr, J.J., Sengupta, S. and Slater, S.F., 2009.Marketing of high-technology products and innovations. Pearson Prentice Hall.